3 Social Media Platforms Built for Community and How to Use Them
Social media has become a space where communities thrive and connections grow stronger. For brands, these platforms offer an incredible opportunity to create meaningful relationships with their audiences. Platforms like TikTok, Instagram, and Facebook are leading the charge with features designed to bring people together, offering tools that make it easier than ever to engage with followers in creative and impactful ways.
From TikTok’s group chats to Instagram’s broadcast channels and Facebook’s Messenger QR codes, these features give brands the chance to build vibrant communities that go beyond simple interactions. Each tool is a stepping stone for creating spaces where audiences feel valued, heard, and inspired to engage.
In this post, we’ll explain how these three platforms are transforming community engagement, explore the strategies brands can use to harness their potential, and highlight why these tools are essential for staying ahead in today’s social media-driven world.
TikTok: Building Group Conversations with Group Chats
TikTok’s group chat feature is a game-changer for brands looking to create more personal, interactive connections with their audience. With the ability to host up to 32 people in a single group chat, this tool provides a unique opportunity to foster direct, meaningful conversations that feel exclusive and engaging.
For brands, group chats can serve as a hub for community-building. Imagine creating a dedicated space for your most loyal followers, where they can share ideas, ask questions, and feel like an integral part of your brand’s story. It’s a seamless journey - from content discovery to conversation and even purchase - all within one platform.
The potential for group chats goes beyond interaction. By enabling users to share content in these private settings, TikTok aligns with the growing trend of "private social" spaces. Sharing has become one of the most meaningful engagement metrics, and this feature gives users more reasons to stay on TikTok longer.
To make the most of TikTok’s group chat feature, brands should focus on creating a conversational, welcoming environment. Setting a clear purpose for the group, encouraging participation, and being consistent in your engagement will ensure the group stays active and meaningful.
Instagram: Engaging Followers with Broadcast Channels
Instagram’s broadcast channels are proving to be a game-changer for brands looking to connect with their audiences in a more direct and personal way. With most engagement happening within Instagram’s Messenger feature, broadcast channels give brands a new opportunity to tap into these conversations. They’re essentially a way to slide into your followers’ DMs, delivering updates and creating interactions that feel personal and exclusive.
Broadcast channels offer a powerful way to build loyalty and gain insights from your most engaged followers. These are your brand’s biggest advocates - people who are eager to interact and stay connected. Polls within channels let you ask questions, gather feedback, and learn what your audience truly wants, helping you refine your strategy and deliver content that resonates with them.
They’re also a smart tool for running effective campaigns and testing new ideas. Whether you’re promoting an exclusive deal or sharing a sneak peek of upcoming content, broadcast channels provide a direct line to your audience. This real-time engagement ensures your message stands out, even during busy seasons, and gives you valuable insights to fine-tune larger campaigns.
Facebook: Creating Seamless Connections with Messenger QR Codes
Facebook Messenger QR Codes are a versatile tool that makes connecting with your audience quick and effortless. These codes provide a mobile-friendly, customisable way for users to engage with your brand, whether it’s to like your page, visit your website, or dive deeper into your offerings. With just a quick scan, followers can access all the information they need, streamlining their journey to connect with your business.
One of the standout features of Facebook QR Codes is their customisability. Brands can include a headline, a short description, and even a featured image to instantly grab attention. You can personalise the code with your brand colours, logo, and a clear call-to-action, ensuring it aligns seamlessly with your marketing materials. Whether it’s on event signage, printed brochures, or digital platforms, the QR Code serves as a direct link to your Facebook profile or landing page.
These QR Codes also offer practical advantages for campaigns. They’re dynamic, meaning you can update the information behind the code without reprinting it, and they come with tracking metrics. You can monitor where, when, and how often your QR Codes are scanned, providing insights into your audience’s behaviour and measuring the success of your campaigns.
For brands looking to connect their offline efforts with digital engagement, Facebook Messenger QR Codes are an invaluable resource. They simplify the process for users to discover and interact with your brand, making it easier to grow your community and create lasting connections.
Embracing the Tools of Community
Creating meaningful connections with your audience has never been more exciting. With TikTok’s group chats, Instagram’s broadcast channels, and Facebook’s Messenger QR Codes, brands now have incredible tools to bring their communities closer and engage in ways that feel fresh and authentic. These features open the door to new opportunities for creativity, connection, and growth.
Each platform offers unique ways to strengthen relationships and build loyalty, whether it’s through personal conversations, exclusive content, or seamless connections. These tools allow brands to create spaces where their audience feels valued and inspired to participate in your brand’s journey.
Now is the time to take advantage of these innovative features and build a community that thrives. And remember - the stronger your connections, the greater your brand’s potential to grow and leave a lasting impact.