Blog

Learn more about the people, progress, and passion behind team Wilderness. For more in-depth writing check us out on Medium.

GSMA ACCOUNT WIN

11th July 2018

Image from the Case for Change campaign showing Syrian Refugees in Jordan

We are delighted to announce that we have been chosen to partner with the GSMA on the Case For Change campaign.

17 Goals. 800 Mobile Operators. 1 #CaseForChange. The project is an online awareness campaign sharing stories about the direct, positive impact that mobile operators have on the lives of billions of men, women and children around the world.

When the United Nations set out 17 Sustainable Development Goals (SDGs), they had a clear mission to end all forms of poverty, fight inequalities, and tackle climate change – while ensuring that no one is left behind. Mobile operators are challenged to help reach these Goals and connecting everyone and everything to a better future.

We are excited to help tell their story through social strategy and content production.

Check GSMA out

3 award nominations for Digital Agency Wilderness

10th July 2018

Our Digital Agency has been nominated for Best Use of Social, Best Use of Video and Most Effective/Measurable Campaign.

We are feeling hyped as we receive these 3 award nominations as part of the 2018 Digiday Marketing and Advertising Awards Europe.

Our work with Discovery Channel UK led to our nomination for Best Use of Video. Whilst our work with Warner Bros. on their Instagram Stories and their Christmas campaign ‘Warner Bros. Christmas Elves’ has led to our nomination in Best Use of Social and Most Effective/Measurable Campaign.

 

Two award nominations = happy team

17th May 2018

Image shows agency celebrating award nomination

WHAT A WEEK! We have been nominated in TWO categories at the UK Content Awards on behalf of our ongoing work with Warner Bros. UK, AND our client, Discovery UK, have been nominated for Best Digital Support for a Strand, Channel or Genre at the Broadcast Digital Awards.

Bring on the competition! We couldn’t be more proud of our team for consistently delivering great content that is revolutionary on social media. Here’s to everyone at Wilderness and Discovery and WB that worked on these projects and fingers crossed for the final announcements!

Learn more about our award-winning work.

Check out Wilderness’ latest venture @wearepitchside

16th May 2018

Image shows football player and Pitchside logo

The team at Wilderness have just launched Pitchside, a new sports division of the social agency.

To accompany the launch we have published the first edition of the Premier League Social Player Index the most in-depth independent social media analysis in football.

Our insight has outlined that players have replaced clubs as the powerful brands within football. In fact, Premier League playing squads have an average of 2.38 times more followers than their clubs.

Tom Jarvis, Founder of Pitchside, says, “This data is just the beginning. Pitchside can help players unlock their potential on social media. We give stars the tools to identify, engage, and commercialise their audience online.”

For more football social insights here is a top line summary of the report.

 

 

How tech and millennials are shaping the travel industry

26th April 2018

Image of a plane wing as people fly on holiday

It’s a buoyant and exciting time within the sector when it comes to innovation. Travel is one of the first industries in taking exciting steps to listen and react to new customer groups and expectations, particularly in the luxury market.

Whether it’s a full on luxury trip or adding luxury elements to their plan, Millennials are doing luxury – even if they are doing it differently.

Tom Jarvis, founder of Wilderness, tells us how millennials are shaping the travel industry and in turn, how brands can adapt.

Sir Martin Sorrell and the end of an era

19th April 2018

The departure at the weekend of Sir Martin Sorrell as CEO of WPP Group, the world’s largest advertising-and-marketing holding company, is a seismic event for ad-land. I don’t think it is an understatement to say it’s the end of an era given Sorrell’s 33-year reign as CEO and WPP position at the top of advertising and media world, with over 200,000 employees, operating in over 100 markets and with reported annual billings of over £50bn.

Though his departure is linked to an independent investigation into ‘personal misconduct’ the fall of a once great ad boss is without a doubt does part of a wider shift happening today across the advertising and marketing world.

Rather than thinking about WHO would be fit to replace Sorrell as a figurehead at WPP we need to question whether there is a place at all for big network agencies that are now under pressure to justify their high costs, particularly across digital and social. The power of self-serve ad platforms such as Facebook and Google and network agencies inability to adapt quickly to the pace of change has meant the lure of a media agency is no longer what it was.

Our Managing Director Tom Jarvis shared his thoughts with Creative Pool on whether there is still a place for the likes of WPP and how digital is now playing an ever more important role.

 

How to build a food and drink brand on Social Media

13th April 2018

We were delighted to this week launch our first PACK Talks event with a panel discussion on The Power of Social Media to Build a Food & Drink brand”. The event included figures from some of the UK’s leading food and drink businesses Rude Health and Hello Fresh, and restaurant founders from Pizza Pilgrims, and Polu Poke.

The panel event, at WeWork in East London was the first in our series of PACK Talks aimed at bringing together the most exciting start-up and scale-up businesses to discuss how digital and social media is helping to define their business and disrupt their market.

A packed audience of start-up founders and would-be entrepreneurs were given insight on how both paid and organic social has helped scale Hello Fresh, how Pizza Pilgrim surprise-and-delight fans through WhatsApp, and much more.

A huge thanks to Rosie, Meryl, Thom, and Celia for their insight and hopefully see you all at the next PACK Talks event.

 

 

Calling all start-up, scale-up and challenger brands

12th March 2018

We are excited to announce our new digital marketing solution for for start-up, scale-up, and challenger brands. PACK, by Wilderness provides start-up teams with the tools they need to get to the next stage of their journey.

We have partnered with experts across website design and build, content production and our in-house team across insights and strategy, social media management, influencer marketing, and advertising to create a solution for every stage of the start-up journey.

Our four launch packages are aimed at meeting the unique requirements of start-ups, scale-up and challenger brands as we aim to become your digital team. We are excited to be working with a disruptive partner client and are excited to support some truly exciting and inspiring teams.

Check out the PACK website for more details and follow us on Instagram to see more of our story.

3 steps to creating a digital marketing strategy

9th March 2018

Images showing the words engage activate convert.

We develop digital marketing strategies that create impact for some of the world’s biggest entertainment and consumers brands. We have learned a lot about how to drive impact but our approach has always focused on being fa-first. We want to talk passionately about the clients we work with and we want to engage fans who are just as passionate about the brands, shows, channels and products as we are.

Our core methodology as an agency is to take fans on a journey, to engage communities, activate audiences, and convert fans into consumers.

Here are the 3 steps to creating a digital marketing strategy that drives impact.

 

How To Create Innovative Social Ads

24th February 2018

An image of an amazing ad example from M&Ms using the Carousel format

There are many reasons Facebook is the most popular social platform to advertise on and with over 2 billion monthly users it is arguably the most important one.

But what makes a Facebook ad work? It’s definitely not a “one size fits all” formula and no matter what the so-called social media experts tell you, there is no winning recipe.

In this latest blog Sophie Katsali, one of our Strategists, discusses how to make your ads snappy, grabbing and urgent.

 

When Co-working Spaces Remind You of ‘Central Perk’

15th February 2018

Image of shared working spaces

With the rise in co-working spaces employees now have to accommodate for a shared working environment before they accept their next venture.

Co-working challenges the mind but also our own views on personal space. The concept of finding privacy in our over crowded cities is rare. Do we now have to accept our office landscape will be similar to our bustling commutes but with comfy sofas?

Kaushal Tailor, Senior Strategy at Wilderness, tells us what she expects from her working environment.

#MeToo and #TimesUp — how will the most important hashtags of the past year shape marketing brands of the future?

25th January 2018

#MeToo – will it affect marketing brands?

Since its inception, social media has proven itself to be an indispensable tool in the world we live in.

Not only does social strengthen communication amongst family, friends, brands and businesses, it retains something fundamental at its core: free speech.

In 2017, a hashtag appearing all over social was #MeToo, which saw women all over the world unite against sexual tyranny, using the internet as a platform to tell their stories.

As we look ahead to 2018 – how will the #MeToo movement influence marketing brands? Will it? Ryan Nair discusses more in his recent blog post.

Wilderness Agency gets a new home

8th January 2018

It’s the start of the new year and we are excited to move into our new home.

Our amazing team of digital strategists and content producers have doubled in size in the last year and we need some more space for our growing collection of industry awards.

We are excited to have moved in a new Head Office in Shoreditch, East London. East London has been our base for the last two years and we are delighted to be joining the growing community of fast-growth companies at Frameworks.

Come and say hi and have a cup of tea or a beer! Find us here.

How to create authentic influencer campaigns

11th December 2017

With a reported 45% of millennial audiences using ad blockers, brands are turning to influencer campaigns to create authentic content and connect with a young hard to reach audience.

We recently worked with Usborne publishing to promote the release of Holly Bourne’s latest book It Only Happens in the Movies. To create an authentic connection with a young female audience we worked with Rose and Rosie, who were recently named Best British Vloggers at BBC Radio 1’s Teen Awards.

The married couple quizzed each other on their favourite rom-com tropes, posting a series of Instagram Stories and videos to Twitter. The author, Holly Bourne engaged with Rose and Rosie directly on Twitter as the campaign blow-up and conversation around the books topic took-off.

The campaign really showcases our brief that it is vital for brands to consider how influencers can create authentic content to engage a complimentary audience you are already looking to engage within your wider campaign.

Check out our Usborne Books case study.