Why Fashion Brands NEED To Be On TikTok
If you’re a fashion brand and you’re NOT on TikTok. You’re failing.
Okay, maybe not failing but you’re definitely missing out on a huge opportunity to reach a vital audience. 1 in 3 TikTok users have bought a fashion item after seeing it on TikTok.
For those who just want to know where ‘that’ skirt is from to editorial reporting on high-calibre event carpets, TikTok is a virtual runway. Creators, influencers, and fashion enthusiasts showcase their style, set trends and reshape the way we perceive and engage with fashion.
TikTok users are currently spending an average of 95 minutes per day scrolling content, and with news of keywords and SEO being on the rise for the platform, it’s only going to become more of a search engine for fashion enthusiasts than it already is. The platform even has a fashion landing page to showcase the latest #tiktokfashion posts - if that doesn’t scream ‘brands join us!’ I don’t know what does.
Here’s 3 ways to get involved on TikTok if you’re a fashion brand:
1. TikTok Shop
THE space to sell your product. TikTok shop is designed with e-commerce at heart, with collaborative and paid opportunities to help bring your product to the forefront of the platform. You can offer exclusive deals for TikTok users, and well-known online brands such as Pretty Little Thing are even trialling it for this reason.
Fashion shoppers are 1.9x more likely to make a purchase from TikTok because it’s entertaining - so get creative with your approaches.
It’s no surprise the TikTok bodysuit went viral. Why not try a TikTok Live to showcase a new collection, linking products as an exclusive shopping experience? This is a great way for users to feel connected and part of something exclusive and generate strong conversion ROI from social.
2. Creators
TikTok users are 4.4x more likely to look up social media creators for the latest trends. Enough said. Creators are the perfect avenue into finding new customers, expanding reach, and showcasing your product to users on the app in an authentic way.
Using creators also reduces overheads for a business in terms of variety of content as several shoot productions aren’t required - a wide representation of people and content is at your fingertips for ultimate inclusivity and video creation. Jordan Lipscombe, a UK based creator with 51.2M likes, has people RUNNING to the comments to find out where her outfits are from - and she’s not the only one. Using creators that fit your brand personality and demographic is a great way to unlock the right audience for you and convert.
3. Trends
Of course at the heart of the platform lies trends. From audio, to visual, to even just the way people talk on TikTok, trends breed ideas and fun ways to execute and advertise. Ultimately, TikTok is designed as an entertainment platform - so finding unique ways to engage with popular culture and link it to your brand is a sure fire way to generate engagement.
40% of millennial TikTok users prefer brand content that is fun and entertaining - that’s not a stat to ignore. From Euphoria, to Barbie, to Fast & Furious - the outfits on screen are iconic, how can you relate your product to trends on the platform to generate leads? (We’re experts at this, by the way).
If you’re looking to take your fashion brand’s TikTok to the next level, why not send us an email to find out how we can help you.
