The Importance of Social-First Content

In the ever-evolving landscape of social media, marketers are constantly seeking ways to create engaging content that resonates with their target audience. While heavily produced content has its place, social-first content is proving to be a game-changer for brands looking to connect with their followers on platforms like Instagram and TikTok.

But why is social-first content is more engaging and how it can elevate your social media strategy?

Social-First Content Doesn't Mean Lower Quality

One common misconception about social-first content is that it lacks the polish and refinement of heavily produced posts. However, this isn’t always the case. Social-first content can be just as high-quality and visually appealing as its heavily produced counterpart. The key difference lies in the approach and execution.

A great example of this is our work with Sky Mobile. The high quality of this content is evident, with us utilising high-spec equipment, however the approach and execution feels very social-first and mobile ready.

Embrace the Style of Content Creators and Influencers

To create engaging social-first content, take a cue from the experts: content creators and influencers. These individuals have mastered the art of creating content that feels authentic, relatable, and tailored to their specific platforms. By adopting their techniques and style, you can create content that resonates with your target audience and stands out in their feeds.

We recently worked with our long-time client, PlutoTV, on an influencer campaign to highlight the broad range of content on the platform. By giving creators a specific brief but allowing them to create in their own style will make influencer content seem natural and perform better.

Appear Native on the Feed

Social-first content thrives on being organic and natural. Instead of meticulously planning every detail, focus on creating content that feels spontaneous and genuine. This approach allows your brand to blend seamlessly into users' feeds, making your content more likely to be viewed and engaged with.

Being natural on the feed can be hard to execute, especially with content that already exists. For our work with PlutoTV, we make a conscious effort to ensure that what we do produce feels organic but also very native to the platforms.

Cost-Effective Content Creation

One of the most significant advantages of social-first content is its cost-effectiveness. Unlike heavily produced content, which often requires substantial budgets for production and post-processing, social-first content can be created with minimal resources. This allows brands to allocate their budgets more efficiently and create a higher volume of content to keep their social media presence active and engaging.

Our work with Sykes Cottages showcases how you don’t need to be high brow to make a difference, being native and maintaining efficient cost savings will be beneficial to allow for your budgets to stretch further.

Always-On Content Enabled

Social-first content enables brands to maintain an always-on content strategy. By consistently creating and sharing content that aligns with your brand's voice and values, you can keep your audience engaged and build a loyal following. This approach is particularly effective for businesses working with a social media agency in London or other major cities, where competition for attention is fierce.

Again, when working with Sykes Cottages, we were asked to put in place a content strategy that could be implemented by their team after we handed it over to them. The key aspect was to do be trend-driven and fast, allowing for the team to remain reactive whilst maintaining a continuous stream of content.

In Conclusion

In the world of social media management, social-first content has proven to be a powerful tool for engaging audiences and building brand loyalty. By embracing the style of content creators and influencers, being organic and natural on the feed, and maintaining an always-on content strategy, brands can create high-quality content that resonates with their target audience. Whether you're handling your social media in-house or partnering with a social media agency, prioritising social-first content can help you achieve your marketing goals and stand out in the crowded digital landscape.

If you would like to hear more about how we can help you with social-first content, please feel free to email us here.