NEWS: Wilderness x Nordgreen.

Following a competitive pitch Wilderness have been chosen to partner with Danish Watch brand Nordgreen for the creation of a social-first content campaign.

Nordgreen were founded in 2017 with a desire to become the world’s most sustainable watch brand. They aim to make beautiful, Scandinavian-designed watches available at reasonable prices - and with a high level of respect and responsibility for people and the planet.

Nordgreen takes timelessness very seriously. And not just because we’re a watch company. From our Guardian watch, designed to last 100 years, to their achievement of B Corp certification – finding the balance between profit and purpose is a genuine commitment.

These values are echoed here at Wilderness - currently on our own mission to be B Corp Certification amongst an array of initiatives and good cause activities the agency undertakes.

Wilderness will produce, shoot and edit the campaign which will act as a creative wrapper to be used by the brand at key moments throughout the year. Spearheaded by Sam Horton, our new Creative Lead at Wilderness the social-first content series will be a mix of both paid media and organic social content that reflect Nordgreen’s brand and attributes whilst keeping the product at the forefront of each scene.