Viral fame through trend-hopping is a temptation for just about every brand, but it comes with risks. Here, Ewan Miles, Strategy Executive outlines the pillars of trend strategy – and some home truths.

Wilderness is proud to be partnering with Senseful AI to help develop an upcoming AI ideation platform.

James Wright, Head of Insight at Wilderness, takes us on a tour of the gradual transfer of search power, from Google to social platforms.

Wilderness will produce, shoot and edit a campaign for Danish watch brand Nordgreen which will act as a creative wrapper to be used by the brand at key moments throughout the year.

Wilderness launches a social-first creative campaign the Sky Expert with Jamie Laing for Sky Mobile.

We are now a creative ally of Senate; a Ukrainian agency of integrated creative solutions as part of the Twin for Victory program