PlutoTV

INTRODUCING PLUTOTV TO A UK AUDIENCE

We are tasked by Paramount to build relevance for their free-TV platform PlutoTV in the UK.

With the aim of creating a highly engaging and relevant tone of voice for the brand using the plethora of shows and content on the platform. We aimed to create a fan-first, relatable and cheeky tone that increased direct interaction with the audience through conversation, whilst ensuring that we featured and discussed a variety of content to engage a broad range of different audiences building affinity from new users and loyalty from existing ones.

We took a proactive approach to community engagement looking for opportunities to jump into the conversation online and engage directly with film and TV fans, journalists and media outlets.

We continue to work with PlutoTV, and have built a strong relationship over more than a year-long relationship.