NOW
PUTTING NOW AT THE CENTRE OF THE FILM & TV CONVERSATION
WHAT ARE WE DOING?
We support NOW with the promotion of key shows, movies, and new releases on the streaming service through social-first creative informed by fan-centric community management. Working with the internal team at NOW TV we augment their existing team and provide strategic support and training.
WHO ARE WE HELPING?
NOW is the home of brilliant entertainment as one of the UK’s leading streaming platforms with critically acclaimed shows, new and exclusive movies, unmissable sport and epic kids TV.
HOW ARE WE DOING THAT?
The brand’s voice is simply brilliant, striving to be a passionate fan in a world of algorithm-optimised copy and empty cliches. At the heart of the brand lie four principles – Passionate, Effortless, Impressive and Inviting. These are more than just guides for brand expression – they shape the roadmaps for product development, hiring decisions and beyond
Community Management
We engage fans directly with always-on community management and insight-led creative executions that nurture the community of Entertainment lovers across the NOW branded channels.
This has led to a 177% increase in average engagement delivering our objective of nurturing a community of TV lovers.
Working across a number of the brand’s most famous shows and movies, we develop personalised strategies that resonate with the key fan base.
