Polestar
Debunking Climate Myths on Twitter
THE BRIEF
Undertake dedicated community management to challenge common misconceptions about climate issues at a vital time.
PAID MEDIA
Alongside the community management, we also managed a paid media campaign to promote climate crisis facts and the role EV’s play in the fight against it.
SOCIAL LISTENING
Utilising our social listening dashboard, we scraped for conversation and responded as the brand throughout the campaign.
THE RESULTS
Organic Community Management
We reached over 155K users via the @PolestarTruths account. Increased mentions by 124% for Polestar’s main X account.
Engagement rates were 10 times higher
than industry benchmarks.
Paid Media
We reached over 3.5m users and gained 9.5m impressions during the campaign period. The campaign performed 16% better than estimated utilising only 81% of our budget.